The “It Girl” of 2025 isn’t just about keeping up with trends. It’s the embodiment of a unique blend of elegance, confidence, and intentionality. Whether it’s effortless chic outfits, curated home decor, or glowing self-care rituals, everything touched by this person speaks to their individuality and charm.

My name is Pepper and I am dedicating this blog to channel your inner “It Girl” and embrace a soft girl aesthetic while investing in yourself wisely.

You can typically find me in a Target, Ross or Burlington whether there is $5 or $50 in my bank account. I love shopping and any kind of retail therapy.

As I’ve stepped into my adulthood I’ve strived to become a true “It Girl” living a soft and demure life. I am passionate about sharing my budget friendly retail finds with others especially when it comes to home decor and girl essentials.

I live in the Chicago Land area. I have a kitten who was born July 2024. I am a mental health and wellness advocate and one of my wellness goals is to incorporate Yoga into my weekly routine.

I want to inspire others on how to achieve a lifestyle that can be affordable and fun! I truly want to educate everyone that you don’t have to break the bank to instill comfortability and confidence within yourself.